Programs
The NBA's community outreach programs continue to address social issues, including education, environmental protection, health and wellness, and youth and family development. These programs, such as NBA FIT, Basketball without Borders and HP Digital Assist, provide young people with the opportunties and resources that are critical to their future success and development. Additionally, NBA teams and players have plenty of opportunity to give back to their communities year-round through these programs.
NBA/WNBA FIT
The league’s health and wellness initiative, NBA/WNBA FIT, encourages physical activity and healthy living through events, programs and products for children and families. Learn more about how you can get involved starting today!
NBA Green
In partnership with the Natural Resources Defense Council, the NBA is taking steps to become a more environmentally responsible organization through the NBA Green initiative. The NBA family has teamed up to generate awareness and funding to protect the environment.
Basketball without Borders
Basketball without Borders is the NBA and FIBA’s global basketball development program that uses the sport to create positive social change in the areas of education, health and wellness. These camps bring top youth players together to train under NBA players and coaches and compete against their peers.
HP Digital Assist
HP Digital Assist is an innovative education outreach initiative that launched at the beginning of the 2009-10 school year. This “learning through sports and technology” competition is being hosted for middle school students in Dallas, the Bay Area, Miami, Houston, Chicago and Washington, D.C.
Read to Achieve
The NBA’s Read to Achieve program strives to help young people develop a life-long love for reading and encourage adults to read regularly to children. NBA teams participate in various Read to Achieve activities, including read-alouds at libraries, community-based organizations, and more.
Coaches for Kids
The Coaches for Kids program, launched during the 2008-09 NBA season, provides thousands of children from Boys & Girls Clubs with the chance to see NBA games in each of the league’s 29 markets as well as meet with and learn from the league’s coaches, GMs and athletic trainers.
PLAYER OUTREACH
Derrick Rose - Guard
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Derrick Rose - Guard
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